Trust-Mart expansion on to UKs supermarket retail market Assignment

Trust-Mart expansion on to UKs supermarket retail market - Assignment Example Competitive Strategy of Trust-Mart Since inception, Trust-Mart had showed immense growth in the retail supermarket industry. Trust-Mart operates in almost 20 areas of China. It has rapidly enhanced the number of outlets throughout China. Trust-Mart focuses on three strategies to compete in the supermarket retail environment [1] (Trust-Mart, 2011). Freshness: Trust-Mart aims to provide fresh products compared to other supermarkets in China. For maintaining freshness in its products Trust-Mart has enough employees in every department (production, marketing and distribution). By proper management, Trust-Mart is able to obtain food products quicker and much fresher. Cost: Trust-Mart strives to provide low cost for any products which makes the company a strong competitor in retail market environment of China. Trust-Mart provides impressive rate across various products. The rate of product does not affect the freshness of the products (Canton365, n.d.). Service: Trust-Mart has improved distribution network which initiates the company to provide right product to the people. Trust-Mart has experienced employees who know the needs and preferences of customers and thus provide products according to their choice. Providing better service is a competitive strategy for Trust-Mart which helps the company to make available the desired products to the customers. Michael Porter’s Generic Strategy Michael Porter had established generic strategy to identify a company’s competitive advantage. According to him a company can take three types of competitive strategies which are cost leadership, differentiation and focus. Fig 1: Porter’s Generic Strategy Diagram Source: (Provenmodels, 2011). Trust-Mart does not follow the focus strategy because the resources and assets of Trust-Mart allow it to compete on broader factors. Trust-Mart follows the differentiation strategy by making their products under their own brand name. Trust-Ma rt also follows the cost leadership strategy by providing inexpensive products to customers. Trust-Mart’s strong sales distribution makes it possible to gain cost advantage over other competitors. Critical Success Factors Core Competences For any company, the

Social Media and Gap Incorporated Essay Example | Topics and Well Written Essays - 2250 words

Social Media and Gap Incorporated - Essay Example Social media represents any effort on behalf of the marketing company in the online environment which promotes socialization or offers insight into consumer opinion through the use of user-generated content (Smith, 559). Some companies are even taking advantage of social networking site models like Twitter’s TweetBeep alert system which emails a professional whenever their company is mentioned in the social network (Hogan and Miller, 25). In order to make the site more interactive, Gap Incorporated can setup a consumer blog which rates certain fashions or the models that are being depicted in the online advertisements. A Rate This! promotion attached to visible consumer links would build interest in leaving comments. This system would need to be maintained by an information support systems team to update the information timely. This blog could give unique insights into consumer values, beliefs, and their current thinking toward the fashion industry as a whole. If the new inter active features are interesting and exciting enough, it will create a viral marketing outcome which should build higher consumer visits to the Old Navy, Gap, Banana Republic, et al. brands. Gap Incorporated should also consider the results of a recent study conducted by Cone Business which identified that consumers crave social interaction (Black, 41). This is due to the high rise of social networking and the amount of time consumers interact in the online social environment increasing. This study also identified that when important stakeholders are online (in this case the consumer) they are looking to speak with organizations and different brands in the digital environment (Black). Gap Incorporated should consider that interactive website promotions, such as a compete to win promotion battling different online users in a trivia contest for discounts, would also provide consumers with their